About a year ago, I was talking to a friend who expressed interest in pursuing music as a full-time occupation. One of the most valuable information I offered was to find the fans that are true, die-hard fans; they are the ones that will do the selling and attract others ‘to your cause’. This is true for business marketing as well. The article, “Superfans: The Secret Weapon In Marketing” in Forbes-YEC outlines the importance of superfans, or mavens (expert or connoisseur) as they are identified in the article, and how to galvanize and leverage their talents and influence through social media, into a marketing strategy that’s effective and measurable. Happy Business!