About a year ago, I was talking to a friend who expressed interest in pursuing music as a full-time occupation. One of the most valuable information I offered was to find the fans that are true, die-hard fans; they are the ones that will do the selling and attract others ‘to your cause’. This is true for business marketing as well. The article, “Superfans: The Secret Weapon In Marketing” in Forbes-YEC outlines the importance of superfans, or mavens (expert or connoisseur) as they are identified in the article, and how to galvanize and leverage their talents and influence through social media, into a marketing strategy that’s effective and measurable. Happy Business!
June 2013
Showing 3 Result(s)
Passion into Business
I read an article this morning in the Forbes-YEC titled, Six Lessons Learned From Turning My Passion Into A Business, and thought about the many business ventures I’ve had, mostly in partnerships. During the mid-90’s, I helped a former high school friend jump-start his underground music label. It was exciting and new-in the beginning, but …
New Accounting Practices
The American Institute for Certified Public Accountants, AICP, have proposed a new framework or alternative reporting practices that should make life, and business a little easier for the small, privately held, for-profit business owner.
Working with financial documents-even for a small amount of time, can cause the average person to become frustrated and just a little overwhelmed. I’ve often said that CPA’s are a special breed, with their ability to keep up with the guidelines and regulations required to be GAAP compliant. This new framework, well, why don’t you read for yourself, the article, “New Accounting Framework to Ease Burdens for Small Businesses”. It’s definitely worth reading and if your CPA hasn’t heard about it, you can introduce this practice and win “smart” points.
